Introduction / overview

Kenneth Cole Productions, Inc. is predominantly known for its shoes but also offers stylish apparel, fragrances and accessories. It continues to expand, adding new lines for women and children. Kenneth Cole operates more than 90 retail and outlet stores in the U.S. and sells through catalogs and websites.

Project locations

• Visual merchandising at all flagship stores
  in the U.S.
• Projects are completed monthly for various
  store promotions.

Materials / techniques

• Wide format printing on different substrates
  (canvas, paper, vinyl) for window dressing.
• Screen-printed plexi.
• Large-scale graphics mounted on substrate
  material and cut to shape.
• Printing directly onto acetate (clear plastic).
• Dimensional cut-out letters.

ROI / value

NYC Visual Group has consistently been at the forefront of innovation with Kenneth Cole. We have embraced the need for innovation during an economic downturn and worked very closely with the customer to enhance the design aesthetic.

kennethcole.com